Privacy policy

This Policy applies as between you, the User of this Web Site and Generosity Path the owner and provider of this Web Site. This Policy applies to our use of any and all Data collected by us in relation to your use of the Web Site and any Services or Systems therein.

1. Definitions and Interpretation

In this Policy the following terms shall have the following meanings:
"Account": means collectively the personal information, Payment Information and credentials used by Users to access Material and / or any communications System on the Web Site;
"Content": means any text, graphics, images, audio, video, software, data compilations and any other form of information capable of being stored in a computer that appears on or forms part of this Web Site;
"Cookie": means a small text file placed on your computer by Generosity Path Ltd when you visit certain parts of this Web Site. This allows us to identify recurring visitors and to analyse their browsing habits within the Web Site.
"Data": means collectively all information that you submit to the Web Site. This includes, but is not limited to, Account details and information submitted using any of our Services or Systems;
"Data Controller": means the person or organisation responsible for deciding how your data is processed. In this instance, Generosity Path is the Data Controller;
"Personal data": means data relating to a living individual who can be identified from that data. Identification can be by the information alone or in conjunction with any other information in the data controller’s possession or likely to come into such possession. The processing of personal data is governed by the General Data Protection Regulation (the “GDPR”) in the EU; 
Generosity Path": means Generosity Path, 820 Broad St Ste 300, Chattanooga, TN 37402-2604;
"Service": means collectively any online facilities, tools, services or information that Generosity Path makes available through the Web Site either now or in the future;
"System": means any online communications infrastructure that Generosity Path makes available through the Web Site either now or in the future. This includes, but is not limited to, web-based email, message boards, live chat facilities and email links;
"User" / "Users": means any third party that accesses the Web Site and is not employed by Generosity Path and acting in the course of their employment; and
"Website": means the website that you are currently using ( and any sub-domains of this site (e.g. unless expressly excluded by their own terms and conditions.

2. Data Collected

Without limitation, any of the following Data may be collected:
  • 2.1 name;
  • 2.2 contact information such as email addresses and telephone numbers;
  • 2.3 demographic information such as post code, preferences and interests;
  • 2.4 IP address (automatically collected);
  • 2.5 web browser type and version (automatically collected);
  • 2.6 operating system (automatically collected);
  • 2.7 a list of URLS starting with a referring site, your activity on this Web Site, and the site you exit to (automatically collected); and
  • 2.8 Cookie information.

3. Our Use of Data

  • 3.1 Any personal Data you submit will be retained by Generosity Path for as long as you use the Services and Systems provided on the Web Site. Data that you may submit through any communications System that we may provide may be retained for a longer period, as guided by our legal basis for processing under the Data Protection Act 2018.
  • 3.2 Unless we are obliged or permitted by law to do so, and subject to Clause 5, your Data will not be disclosed to third parties. This includes our affiliates and / or other companies within our group.
  • 3.3 All personal Data is stored securely in accordance with the principles of the Data Protection Act 2018. For more details on security, see Clause 8 below.
  • 3.4 Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Web Site. Specifically, Data may be used by us for the following reasons:
  • 3.4.1 internal record keeping;
  • 3.4.2 improvement of our products / services;
  • 3.4.3 transmission by email of promotional materials that may be of interest to you;
  • 3.4.4 contact for market research purposes which may be done using email, telephone or mail.
  • 3.5 If we wish to use your personal data for a new purpose, not covered by this notice, then we will provide you with a new notice explaining this new use prior to commencing the processing and setting out the relevant purposes and processing conditions. Where and whenever necessary, we will seek your prior consent to the new processing.

4. Legal Basis of Processing

As part of the work of Generosity Path, we need to process personal data. We undertake to gather and process this data on the lawful basis of consent and of legitimate interest under GDPR (the Data Protection Act 2018 in the UK).

5. Third Party Web Sites and Services

Generosity Path may, from time to time, employ the services of other parties for dealing with matters that may include, but are not limited to, payment handling, delivery of purchased items, search engine facilities, advertising and marketing. The providers of such services do not have access to certain personal Data provided by Users of this Web Site. Any Data used by such parties is used only to the extent required by them to perform the services that Generosity Path requests. Any use for other purposes is strictly prohibited. Furthermore, any Data that is processed by third parties must be processed within the terms of this Policy and in accordance with the Data Protection Act 2018.

6. Your Rights

Unless subject to an exemption under the Data Protection Act 2018, you have the following rights with respect to your personal data: 
  • 6.1 The right to request a copy of your personal data which Generosity Path holds about you; 
  • 6.2 The right to request that Generosity Path corrects any personal data if it is found to be inaccurate or out of date; 
  • 6.3 The right to request your personal data is erased where it is no longer necessary for Generosity Path to retain such data; 
  • 6.4 The right to withdraw your consent to the processing at any time
  • 6.5 The right to request that the data controller provide the data subject with his/her personal data and where possible, to transmit that data directly to another data controller, (known as the right to data portability), (where applicable) [Only applies where the processing is based on consent or is necessary for the performance of a contract with the data subject and in either case the data controller processes the data by automated means]. 
  • 6.6 The right, where there is a dispute in relation to the accuracy or processing of your personal data, to request a restriction is placed on further processing 
  • 6.7 The right to object to the processing of personal data, (where applicable) [Only applies where processing is based on legitimate interests (or the performance of a task in the public interest/exercise of official authority); direct marketing and processing for the purposes of scientific/historical research and statistics] 
  • 6.8 The right to lodge a complaint with the Information Commissioners Office. 

7. Using Your Rights

  • 7.1 Wherever you are required to submit Data, you will be given options to restrict our use of that Data. This may include the following:
  • 7.1.1 use of Data for direct marketing purposes; and
  • 7.1.2 sharing Data with third parties.
  • 7.2 You may access certain areas of the Web Site without providing any Data at all. However, to use all Services and Systems available on the Web Site you may be required to submit Account information or other Data.
  • 7.3 You may restrict your internet browser’s use of Cookies. 

8. Security

Data security is of great importance to Generosity Path and to protect your Data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected online.

9. Changes to this Policy

Generosity Path reserves the right to change this Privacy Policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Web Site and you are deemed to have accepted the terms of the Policy on your first use of the Web Site following the alterations.

10. Contacting Us

If there are any questions regarding this privacy policy you may contact us at

You can contact the Information Commissioners Office in the UK on 0303 123 1113, by email or at the Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire. SK9 5AF.